Benefits of using Vietnamese Ramie fabric for fashion brand

In the context of alarming environmental issues in the fashion industry, the trend of sustainable and socially responsible fashion is prioritized by consumers. Among them, Ramie fabric, especially produced in Vietnam, becomes an attractive choice, the following article will delve into the main benefits of using Vietnamese Ramie fabric for fashion brands.

Global green consumer trend

• 66% of global consumers are ready to pay more for sustainable products (Global Sustainability Study 2021, Simon-Kucher & Partners)
• The market for sustainable products is expected to grow at a rate of 8.5% per year, reaching 15 trillion USD by 2027 (Grand View Research, 2020)
• 85% of global consumers care about the environmental impact of products (Deloitte Global 2022 Gen Z and Millennial Survey)
• 71% of consumers do not buy from brands lacking social responsibility (Edelman Trust Barometer, 2022)

The above figures show that the green consumption trend is becoming popular and important globally. This creates a great opportunity but also a challenge for fashion brands as they need to meet the increasing demand for sustainable products.

Why should we use natural Ramie fabric?

In that context, natural materials are chosen by many fashion brands to use, among which, Ramie fabric – woven from natural fibers produced from the stem of the Ramie plant (Boehmeria nivea), a native plant in Asia possesses many superior advantages:

• Ramie fiber has high durability, natural gloss and good moisture absorption.
• The fabric woven from this fiber has high durability and colorfastness after many washes, used to produce clothes, interiors,…
• The production of Ramie fiber and fabric requires a higher quality and meticulous production process than other natural fibers because the process of separating glue, processing, and combing fibers requires high technology.

In Vietnam – one of the fattest growing Ramie regions in the world, each year, the green chain value here supplies about 1 million tons of Ramie fabric/month and can go up to 8 million tons of Ramie fabric/month for the global market.

Benefits of using Ramie Vietnam fiber with fashion brands?

Vietnamese Ramie fiber has been exported to international markets for nearly a decade, supplying for many high-end international fashion brands such as: Ralph Lauren, Hugo Boss,… This material is favored by the characteristic not only durable but also easy to dye, antibacterial and natural dirt resistant, biodegradable.

• UV resistant 42.7 times cotton fiber: Ramie fiber has a UV transmission of less than 0.6% and its UV resistance is 41.7 times that of cotton fiber.
• Durability: Ramie fabric has extremely high durability, 8 times that of regular cotton fabric. This helps Ramie fashion products have a longer lifespan and longer usage.
• Moisture absorption: Ramie fabric has good moisture absorption, making the wearer always feel cool and comfortable.
• Antibacterial ability: Ramie fiber contains Chlogenic, so the fabric woven from this fiber helps prevent the growth of bacteria, better deodorizing.
• Social responsibility: Fashion brands, especially Vietnamese fashion brands when choosing to use this material, have contributed to promoting the indigenous Ramie fiber/textile industry, creating livelihoods for people and developing local economy.

Conclusion

Using Ramie fiber produced in Vietnam offers many cost, quality and sustainability advantages for international fashion brands, is the choice to enhance efficiency and market competition, learn more interesting information about this fiber and material HERE!